How much money are your vacant rental properties stealing from your accounts each day? With a thought-out property marketing strategy, you can stop stressing over losing money! Instead, you can fill every vacancy to generate more income from your investments.
Not sure how to find good tenants with online marketing? Use these three simple rental property marketing ideas to get started!
1. Update Rental Property Listings
Renters scroll through dozens of rental property listings within seconds. If your listing doesn't stand out, they won't continue reading or even consider a tour.
Hire a professional photographer to capture still images and videos of your property. You can also create virtual tours. Virtual tours allow potential renters to explore the listing online.
Posting virtual tours could help you narrow down prospects. After completing a virtual tour, renters can decide if the property suits their needs.
Update the features mentioned in each listing's description. Mention public transportation, nearby stores, and other amenities. Highlighting these features can help you appear in front of prospective tenants with aligned interests.
Use search engine optimization (SEO) to appear for relevant searches. If you need help, hire a property management company. Their services could save you valuable time and money.
2. Design Rental Property Ads
Paid ads have a 200% ROI. About 65% of people click on PPC ads. PPC ads generate twice as many website visitors compared to SEO.
Use Google Ads and Facebook Ads to create rental property ads. Each time someone clicks on an ad, they'll discover your rental listings.
You can also advertise on paid listing sites. Try using Zillow, Trulia, or Apartments.com. Your property manager can manage your ads to ensure you don't go over budget.
3. Market on Social Media
Social media marketing can help you engage potential renters. They'll have an easier time remembering your listing after interacting with your posts. Use Instagram and Facebook Stories to create interactive content.
You can also use social media to share your photo and video content. Try sharing testimonials to gain credibility.
Reading reviews could encourage future renters to trust you. Keep renters happy to boost tenant satisfaction. Testimonials can also highlight the amazing tenant experience you offer.
About 90% of people who recalled reading online reviews claimed reviews influenced their buying decisions. Customer testimonials are considered one of the most effective marketing tactics. Sharing testimonials from your previous tenants can help you attract new tenants.
Encourage your current tenants to refer your property to friends and family members. You can use incentives to encourage word-of-mouth marketing. Share their testimonials on social media to attract prospects to your listings.
Run Your Property Marketing Campaigns
Planning your property marketing campaigns doesn't have to feel stressful. Instead, consider hiring a property management company that offers marketing services. Leveraging their expertise can help you develop more effective campaigns.
With help, you can start finding good tenants and filling vacancies!
PMI Integrity Properties offers the highest quality property management services using state-of-the-art technology. We can maximize your profitability with the best rental property marketing ideas. Contact us today to start marketing your listings!